Horseshoe Crab

The Horseshoe Crab is a young startup clothing and embroidery company that blends coastal style with equestrian sophistication. The easy thing about this project was choosing the colors, the hard part was trying to make a horseshoe crab look good. We chose to blend the iconic shapes of a crab and a horseshoe rather than attempt to create a mark based on the namesake crustacean itself. In the end we were left with a playful and modern style that fit the personality of the company like a glove.